カスタムウェブサイト（ベーシック）ドメイン名を選ぶ

ドメイン名は、ウェブ上であなたの会社を象徴するものです。ドメイン名を選ぶことは、あなたのブランド名を決めることに等しいのです。また、必ずしも会社名と一致させる必要はありません。これらの簡単なハックを使って、あなたを最もよく表す効果的なドメイン名を考えてみましょう。

One of the bonuses of choosing a TaxDome URL is that whatever you’d like to use is most likely available. Some .com addresses can sell for tens of millions of dollars—a TaxDome URL is free. Your subdomain can be anything as long as it’s at least two letters.

短く簡潔に

A short domain name is easier to type and remember. Start with your full company name, then try to shorten it by using an abbreviation, acronym, or less words. For example, an accounting firm named Bob Jones, Mary Smith CPAs could use bobjonesmarysmithcpas.taxdome.com but would probably be better off with the less complicated and more succinct option bjms.taxdome.com.

タイプしやすくする

良いドメイン名とは、見つけやすく、宣伝しやすいものです。数字、ハイフン、俗語、複数の綴りがある単語、綴りが難しい単語は使わないようにしましょう。

キーワードを使う

It may be to your advantage to use a keyword someone would enter in a Google search while looking for the type of services your company offers. Instead of using your firm’s actual name, you have that option. Say, if you’re doing taxes for small businesses, you could go with smallbusinesstax.taxdome.com.

お住まいの地域

If you are aiming to grow a local clientele, you may want to add your city or state to your domain name. For instance, if you’re based in L.A., you could use latax.taxdome.com or calitax.taxdome.com.

適切なドメイン名の拡張子を選択する

When choosing your firm’s TaxDome URL, you won’t need to worry about the domain name extension. However, if you want to run your site on a custom domain that links to your firm’s TaxDome account, you will have to choose an extension. An extension is a suffix, such as .com or .org, placed at the end of a Web address. Although many would recommend getting a .com, the most popular top-level domain (TLD), it isn’t always optimal. For example, if your business is entirely local, you could use a geographic domain extension, such as .nyc or .boston. Or you could select a new TLD that reflects your type of service, such as .accountant, .consulting, or .tax. Since these TLDs started only a couple of years ago, short and easy-to-remember ones are still available. So you might want to grab one while they still offer more freedom of choice for your domain name.